Quantum Fiber was outspent and outshouted. Behemoth cable companies and telecom giants were spending over $18 billion annually to stay relevant and top-of-mind. So, while the lumbering giants were fighting each other in a sea of sameness, we broke-through with a campaign that showcased Quantum Fiber's superior product in a memorable, fun and compelling way.
The campaign accomplished a 27% increase in sales post-launch along with awareness increases in target markets ranging from 167% to 1100%.
