The National WWII Museum in New Orleans needed to build awareness for its new permanent exhibits, and continue its mission to share the personal stories of the American men and women of WWII. The museum shares the human perspective of the millions of civilians and service members who were ordinary people called to action in extraordinary circumstances. We needed to make the events visceral and powerful. Bringing the war of 80 years ago into a contemporary look and feel with a dramatic visual narrative was the solution. The campaign surrounds a New Orleans visitor with OOH, TV, environment installations, transit, digital and social components while they visit New Orleans.
